You want to know why.

We can tell you. Join us to explore the fascinating origins of human language, behavior, and culture to discover why we do the things we do.

Latest Whys

Where Did S’mores Come From?

Where did s’mores come from? The answer involves the Girl Scouts, a Wikipedia hoax, and the Father of American Vegetarianism.

The Language of Love

Why do we have such strange ways of saying we’re in love—whether we’re infatuated, head over heels, or crushing on someone? The answer involves structural metaphors, semantic change, and secret diaries.

The Archetypal Apple

Why are apples seen as the “default” fruit in Western culture? The answer involves Greek myths, Latin spelling mistakes, and English semantic narrowing.

Hungry for more? Get a weekly why delivered to your inbox.